The All-in-One Solution for Exhibit Houses and Fabricators

ConventionSuite Powered Our Growth: The Nimlok Chicago Success Story

With rapid growth came operational hurdles. See how Nimlok Chicago turned complexity into clarity with the right technology partner.

Discover how the #1 AI cloud ERP + CRM helped double their workforce and transform operations.

We sat down with Josh Sirbu, CPA and Chief Financial Officer at Nimlok Chicago, to discuss how the company streamlined operations, scaled its workforce, and embraced digital transformation with ConventionSuite.

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For over 50 years, Nimlok Chicago has been a trusted leader in the trade show exhibit design and production industry, evolving from a modular display distributor into a full-service exhibit house with a growing national client base. As the company expanded its services and inventory, it faced increasing operational complexity.

However, legacy systems, disconnected workflows, and fragmented data began to hinder growth. Manual processes and limited real-time visibility made it difficult to scale and deliver the high-quality experience their customers expected.

That turning point came with the implementation of ConventionSuite by NewGen Business Solutions, a purpose-built exhibit house management software built on Oracle NetSuite, the world’s leading AI-powered cloud ERP and CRM platform.

With ConventionSuite, Nimlok Chicago now runs its entire business on a single unified platform, streamlining operations, increasing visibility, and enabling smarter, faster growth.

Nimlok Chicago Transforms Operations with ConventionSuite and Oracle NetSuite

ConventionSuite has fundamentally transformed the way we operate, enabling innovation across the entire organization rather than within isolated departments. With a unified platform, we’ve significantly expanded our in-house capabilities, particularly in infrastructure and product transformation—from raw materials to finished goods. Today, Nimlok Chicago is more than just a dealer; we are a full-service solutions provider. Before this transformation, we were held back by outdated systems that made it difficult to manage inventory, process change orders, and oversee production. These limitations highlighted the critical need for a centralized data source to streamline our operations and support sustainable growth.

What would you say to other businesses in the exhibit and event industry considering ConventionSuite?

Absolutely, we would highly recommend ConventionSuite to other businesses in the exhibit and event industry that are navigating similar operational challenges. The platform is purpose-built for the unique complexities of our industry, where every project involves countless moving parts—from inventory and logistics to change orders, labor coordination, and client communications. ConventionSuite brings all of these functions together in one centralized system, giving us real-time visibility and control across the entire project lifecycle.

What truly sets it apart is the partnership behind the software. Working with NewGen Business Solutions has been a key part of our success. They took the time to understand the nuances of our business and delivered a tailored implementation that fits seamlessly into our existing processes. Their team has been responsive, knowledgeable, and proactive, helping us not only adopt the platform effectively but also unlock its full potential.

Since implementing ConventionSuite, we’ve seen measurable improvements in efficiency, accuracy, and scalability. It has allowed us to better serve our clients, reduce manual work, and make data-driven decisions that support long-term growth. For any organization in our space looking to modernize and streamline their operations, ConventionSuite is an investment that pays off.

What made you choose ConventionSuite’s Exhibit House Management Software over other solutions you considered?

We selected ConventionSuite’s Exhibit House Management Software because we were encountering opportunities with major clients whose complex requirements demanded a complete digital transformation of our business model. As our company was scaling rapidly, we needed a robust and flexible platform that could grow with us, and we saw ConventionSuite as a future-proof solution. It stood out as the only product that could meet all our operational needs within a single, integrated system. Moreover, its cost-effectiveness made it a smart choice that aligned well with our long-term growth strategy.

Can you describe the challenges your organization was facing before implementing ConventionSuite?

Before adopting ConventionSuite, our organization struggled with fragmented databases and time-consuming manual data entry processes. We lacked a unified system that could provide customers with the visibility they needed through an online portal. Additionally, our warehouse operations were hindered by inadequate systems for managing inventory, processing change orders, and overseeing production, highlighting the urgent need for a centralized data source to streamline these critical functions.

What specific benefits have you seen since implementing ConventionSuite?

We’re a full-service exhibit house, servicing events big and small from large scale international exhibitions to tabletop hotel shows. ConventionSuite has given us the infrastructure to do both. From quick ship of portables through an ecommerce platform to the system flexibility needed for a custom house, it’s truly been an all-in-one solution. Additional benefits that our business has encountered are faster invoicing speed and financial closing processes, enhanced CRM and quicker follow-ups, giving us executive visibility for nimble decision making, and robust scheduling capabilities to keep our projects on track.

Which feature of ConventionSuite do you find most valuable, and why?

Our favorite feature of ConventionSuite is the Customer Portal, which delivers real-time information through a clean, calendar-based interface. It provides on-demand visibility into inventory levels and offers a personalized experience tailored to each customer’s preferences. The intuitive design is especially appealing to clients transitioning from legacy systems, providing a seamless, user-friendly upgrade that enhances both transparency and engagement.

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“ConventionSuite has revolutionized our business operations by enabling cutting-edge features such as a dynamic customer portal, seamless payment integrations, and real-time customer asset management. Its integrated approach to Exhibitor Project Management has made data consolidation easier than ever. We highly recommend ConventionSuite and NewGen to anyone looking to elevate their exhibiting ERP platform to the next level.”